TY  - EJOUR
AU  - Lilija Wedel
T1  - Marketing in Soviet Foreign Tourism
T2  - Copernico. Geschichte und kulturelles Erbe im östlichen Europa
PY  - 2026/07/07
UR  - https://www.copernico.eu/en/link/6a4cdbf44b20d4.74999021
DA  - 2026/09/06
PB  - Herder-Institut für historische Ostmitteleuropaforschung - Institut der Leibniz-Gemeinschaft
LA  - en
AB  - From its beginnings in the late nineteenth century, the tourism industry relied heavily on marketing. But how did an ideologically driven state like the Soviet Union present itself abroad as an attractive travel destination?
KW  - Soviet Union
KW  - Eastern Europe
KW  - Caucasus
KW  - Central Asia
KW  - Tourism
KW  - Journey
KW  - Marketing
KW  - Reception
KW  - Creation of the Soviet Union (1922)
KW  - World War II
KW  - Cold war
KW  - 20th century
KW  - History of eastern europe
KW  - Contemporary history
KW  - History of Tourism
KW  - Media history
KW  - Economic history
L1  - https://www.copernico.eu/en/doi/6a4cdbf44b20d4.74999021
ER  -