The project Kulturelle Vielfalt im Donauraum ("Cultural Diversity in the Danube Region") at the Danube Swabian Museum (DZM) was funded by the Federal Commissioner for Culture and the Media. Started in July 2019, it was running for three and a half years. Accompanying the new concept of the permanent exhibition (Project DZM 2021), the project was intended to set the course for the future in the area of cultural communication and education, and enabled the museum to do justice to two current developments.
The DZM currently faces the challenge of communicating the history of the German minority in southeastern Europe to social groups that (no longer) have biographical connections to the Danube Swabians Danube Swabians . Three hundred years ago, thousands of people from different German regions emigrated to Southeastern Europe. Today, these emigrants and their descendants are called Danube Swabians. Their story is one of departures and encounters, of cultural exchange and peaceful coexistence, but also of war, expulsion and deportation. . Furthermore, migration, cultural diversity and multi-ethnic coexistence, but also political pressure, exclusion and discrimination, as well as flight and expulsion, continue to be topics of social relevance today.
Within the framework of the project, the DZM developed and tested new digital and analog education formats and integrated them into future museum work. In this way, the DZM opened itself up to new groups of visitors and can reach a more international audience.
The aims of the project:
- Communicating the Danube Swabian history and culture in a lively, vivid and true-to-life way to successor generations of the Danube Swabian refugees, displaced persons or late repatriates
- Opening up the museum to new groups of visitors – especially people with a migration background from Ulm and the surrounding region.
- Developing and providing digital services to make the museum's offerings accessible to people outside the region (keyword: "Virtual visitors")
- Conception, development, testing and distribution of offers relating to the past and present across social networks and via classic AV and print media; associated with this: the reorganization of external representation and public relations