What roles did picture postcards play in the nationality struggle of the late 19th century? How were the different ethnic groups portrayed? What did the (self)-images of the crown land, which together with Galicia was considered the poorhouse of Cisleithania, look like? These and other questions form the basis of the monographic project of the Bukovina Institute.
In this project, the history of the Habsburg crown land of Bukovina is to be re-examined after the Visual Turn. On the one hand, a volume on the visual history of the eastern crown land of Cisleithania Cisleithania In the Habsburg Monarchy, Cisleithania (Land on this side of the Leitha River) was the name given to the northern and western part of Austria-Hungary. From 1867 Cisleithania was also simply called "Austria". Even though the name "Cisleithania" is derived from the river Leitha, it is not geographically precise: for example, in the north, Bohemia, Moravia, Austrian Silesia, Galicia and Bukovina were also part of Cisleithania, while in the south, the Austrian coastal region, Carniola and Dalmatia were also part of Cisleithania.  from the 18th-21st centuries is planned, which will seek to compare the region with its neighbor Galicia. On the other hand, Maren Röger is writing a monograph on picture postcards. Shortly after they were introduced introduction, correspondence cards enjoyed such great popularity in Europe that the years from about 1890 to 1918 are also referred to as the golden age of the postcard. The development of printing technology made it possible to print illustrations and photographs at low cost, thus the postcard became "the first global image medium par excellence" (Békési). Millions were sent every day, and millions more were deposited in collectors' albums, which were extremely popular at the time.
"Postcard fever" quickly spread to the easternmost and most multi-ethnic crown land of Cisleithania, Bukovina. This project, entitled "(Self)-Images of a Habsburg Periphery in the Age of High Modernity: Postcards from Bukovina 1895-1917," discovers in a collection of historical postcards fascinating questions and insights into cultural, everyday and economic history.
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