Background Article Laima chocolate – a Riga icon If you’ve ever visited Latvia, you’ll probably have heard of the chocolate brand Laima. Perhaps you’ll even have seen the Laima Clock, a popular meeting point in central Riga. Laima products have been among Latvia’s most successful exports all the way back to the 1920s. What’s less well known is that the company was originally founded by Jewish entrepreneurs.
![A/S Laima, Rīgā sportistiem - Tikai Laima [Aktiengesellschaft Laima, Für Sportler aus Riga - nur Laima], Künstler unbekannt, ca. Ende 1920er Jahre. Latvijas Nacionālā bibliotēka, Plakāts Latvijā Kolekcija [Kollektion Plakate aus Lettland]](/sites/default/files/styles/teaser_d2/public/externals/dc8c885a42dbe3d031245bc0aa9dfc33.jpg?itok=26DrUnY2)